If you want to improve your organic positioning in search engines, it is time to know what link building is, what it is for and what erroneous practices you should avoid when implementing it.
Most web search engines, such as Google, have improved their website classification and ranking processes over the years. Through their machine learning algorithms, they constantly monitor the quality of the texts and the internal and external links of a website. Link building, precisely, is the use of quality external links on websites to increase web positioning (SEO).
What Is Link Building?
Source: travelpayouts.com
Link building is an off-page SEO practice that increases a web page's positioning, reach and authority through the generation of quality backlinks. Backlinks are links that connect one web page to another.
SEO is a process that seeks to improve the characteristics of a website. Seo link building services attract more visitors, mainly from search engines. Implementing the following actions within your website:
Generate valuable content.
Give legibility to the texts.
Use keywords in URLs, titles, subtitles and throughout the text.
Insert buttons to share the content.
Speed up loading time.
Set up the website for mobile devices.
Use internal links to interconnect pages of the same website.
SEO page refers to all the techniques or external factors that can be carried out to increase traffic to your site or web page, that is, outside of it.
1. Improve Your Website's Authority
Source: ahrefs.com
Currently; Google's Page Rank is no longer public but is still considered in the indexing and classification process. In addition, the pages that link to your content have a high PageRank. This will help improve your score and, therefore, your authority.
But be careful! Link building, in this case, is only worthwhile if the page driving traffic to your site has a higher PageRank than yours. You may lose authority if your website has a high PageRank and you exchange links with a page with a PageRank.
2. Give Your Content More Credibility
Guest Blogging Services works as a recommendation system in which others legitimize your content as they consider it appropriate to link to theirs. For example, link building is similar to when a friend recommends content, product and service to you, and you trust their opinion, follow their recommendation and become a buyer.
The same thing happens with link building: if a person is a faithful reader of a blog because it provides valuable, useful and quality content, surely that person will trust the recommendations made on that page, so it is more likely that Click on the links that are present in your articles. Working under this recommendation system gives your content greater credibility. When other websites link their articles to yours, you become a referral, so users will start to identify you faster and want to read your posts too.
Your content must be original, quality, reliable, readable and attractive to Internet readers. This way, other websites will want to use your articles as complementary to theirs, thus giving your company more credibility.
3. Drive More Traffic to Your Website
Link building is an excellent strategy to attract traffic to your website and increase your chances of capturing leads if the linked content contains pop-ups or calls to action on landing pages with subscription forms.
The more people who enter your website, the more opportunities you have to include people in your conversion funnel, which aims to convert users into customers through lead nurturing and email marketing strategies.
Source: quikseo.com
In conclusion
In Google Search Console, you can know exactly which websites, through external links, are generating traffic to your website. The option "Links" is located at the bottom of the left panel. You can view the total number of external links on your website and the exact URLs where these links are found.